IGX partners with Cool Japan Festival

India’s largest consumer gaming event to collaborate with India’s biggest Japan event

IGX, India’s largest consumer gaming event, and Cool Japan Festival, India’s biggest Japan event, have announced plans to collaborate through this year’s editions of both events this November.

IGX, which takes place on November 18 and 19, 2017 at Mumbai’s Bombay Exhibition Centre, will help promote Japanese pop-culture through its partnership with Cool Japan Festival, which takes place a week later on November 26 and 27 at High Street Phoenix, Lower Parel.

“Japanese culture has played an integral role in shaping the global video game landscape, and we are thrilled to be partnering with the Cool Japan Festival, which has over the past five years provided us with a great insight into Japanese popular culture. We look forward to giving IGX visitors a taste of what Cool Japan Festival 2017 holds in store, and to bringing some IGX gaming love to this year’s Cool Japan Festival,” said Sameer Desai, founder of IGX.

At Cool Japan Festival in Mumbai, IGX will promote the best of Japanese gaming, with hands-on demos and on-the-spot competitions.

Through this collaboration, Cool Japan Festival will also invite wider participation from Japanese gaming, technology and pop-culture companies at IGX.

“We are pleased to be working with IGX. La Ditta Limited celebrated 10 years in 2016, and this partnership with IGX brings further Japanese enthusiasts to Cool Japan Festival Mumbai and Delhi, and our subsidiary Maido Enterprises Private Limited is delighted to further collaborate with partners like IGX to develop further appreciation of Japanese culture in India,” said Taka Daiya, Senior Vice President of La Dittta Limited.

For the first time this year, Cool Japan Festival will also take place in New Delhi on December 2 and 3 at “The Bridge” between DLF Promeade and Ambience Mall, Vasant Kunj.

For the latest updates on IGX, follow us on Facebook, Twitter and Instagram, with all key information about the event available at the official IGX website – gamesexpo.in

Brands interested in showcasing their products and services at IGX can contact us at [email protected].


About IGX

IGX is India’s largest annual gaming expo targeted purely at the consumer audience, where visitors can experience the latest games across PC, console, mobile and virtual reality platforms. Participants at IGX include the biggest gaming and technology brands from around the world, and the expo also plays host to gaming tournaments, a two-day cosplay competition, as well as a showcase of the best games from Indian developers.

About CJF – Cool Japan Festival

CJF is India’s largest Japanese event promoting Japanese culture, Japanese products and Japanese food. Started in 2012 to celebrate 60 years of friendship between Japan and India, Cool Japan Festival brings many Japanese brands under one roof during its two-day festival.